Orginal photos of both products

The image on the top left is the image that I used in my movie poster, I used it because it is a image of the main protagonist and also I think the picture represented the movie well and the character. From this image we can tell the genre of the movie, and also partly what it is going to be about. I like this image because the facial expression on Peters face, and also the positioning of the blood on his face. Especially where the blood is dripping off Peters face, and the shining of the light that is reflecting off Peters face. The image on the top right is a image of George being dragged along the ground under a bridge, I choose this shot because it shows a bit of action. This is a good shot that we used because it shows the terror in Georges face as hes being dragged along, it lso makes us wonder if that character is going to survive. The image on the bottom left of Peter is another shot that I like because it shows the horror, deranged, and anger look that his character is. It contains a bit of blood running down his face but not too much, this picture shows the movie genre is horror and that Peter plays the evil character.

Also for the background on my magazine cover I used some of the pictures that we got of the forest, I used the the top right image and bottom left and right image on my magazine cover. Though these images have been edited for my marketing campaign, this is because is makes the images look more interesting and evil in some cases.

Sketch of movie poster and magazine cover

Before I started to create my movie poster and magazine, I needed to look at other magazine cover and posters this way I could get a idea in how to produce my advertising campaign. Once i had done this I then needed to create a rough idea of how I wanted to produce them, I done this by writing my ideas down on a piece of plain A4 white paper. The sketch on the left is of my movie poster, whereas the image on the right is of my movie magazine. This is a important stage in the planning this is because it saves time labour and money, as if I created the poster and cover straight away in photoshop and they wasn't right this would of been a waste in materials and time.

One Missed Call Trailer

This is a example of a horror trailer that I like, this is because it fits in with the key conventions of horror trailers and represents the movie very well. I like the use of intertitles because it represents a mobile phone, that is a major prop in the horror movie. Also because the tune that is played in the trailer, as that tune is representing the horror in the movie by hearing that tone people know that their time is limited. And straight away in the trailer the women says that isn't her tune, so it gets the target audience start asking questions like whos ring tone it is being played and why is the ring tone featured so much in the trailer. Straight afterward theres sound affects that make the trailer more dramatic by emphasising it more, then we hear screams coming from the phone being used. We can tell from these frames that the genre of the movie is horror,  also in the horror trailer we get to see a bit of the storyline. This is because when the characters answer the phone we hear one of them dieing on the phone, so we start to wonder how can she there with her friend and also hear herself dieing on the phone this could suggest a sort of paranormal movie. The movie is marketed well this is because our target audience watch a lot of horror movies, especially the japanese kind as they seem to be popular. And in the intertitles of the horror trailer they advertise the movie is based on a hit japanese thriller, so we know that this movie has the potential to be very successful. As we start to see more of the trailer we see a lot more of what the movie is about, and how it develops and also the pace starts to get quicker and quicker like a heart rate. I also like the use of the flashing images as it makes the frames less boring and also shows what happens in the future, it adds more emphasis and catches your attention especially if the viewer is looking away. Another factor that is used in this horror trailer a lot is the sound affects like bangs, and the use of lighting and darkness and lightness contrasts as the makers don't want the viewers knowing too much about the storyline. Though I do think the storyline in this trailer is given away quiet a bit though it does work as it makes sense of the trailer, as we hear the characters say you hear your voice then you die. Though we do not find out what is causing the people to die this is left to the movie to reveal the hidden secrets, the pace of the trailer starts to speed up a lot more towards the end and there is also more voilence by showing a character being killed. I think especially towards the end of the trailer it is very scary as its very quick and jumpy and it makes you wonder what is going to happen next, especially as we don't know what the cause is.

My idea for a new horror movie

My idea for a new horror movie is based on similar horror movies that I have seen, and also have been very succesful. I have used them because they are ideas that i have liked but have developed them more. The movie that I have based it upon is "Halloween", which is also one of the movies that we have studied. The first version of Halloween was brought out in 1978, and was the first real horror movie that set the key conventions that are still used currently in horror movies. Through many sequels of this movie where produced, and then they was also remade into a newer version that was something for more the current generation to watch. I choose this movie though because it features the main key conventions that I like in a horror trailer, and also because the storyline is very interesting. Though my version of the movie has been slightly more developed into more current relseases of horror movies, that have been produced. This is done by all the bad events happening on Halloween night when people are suppose to be enjoying themselves, and it also contains younger characters that match my target audience.

The location  for my horror movie is set in a city, where it features five young girls at about the age of 19. The movie starts very happy where it shows what the girls lives are like before everything starts to go wrong, where they are living a very privledged lifestyle. The girls have known each other for years and are best friends they live their daily lifes of going shopping, clubbing, eating out, spending time with their boyfriends, and are percueing their careers by working, or  attending college and university. Though in their daily normal routines they start to hear about a old abandont warehouse that is used for parties, with the Halloween holidays they thought it would be a good idea to have a party there between the five of them. Though on the way to the warehouse they start to hear of strange events happening at the warehouse, and is known as a no go area but they decide to ingore that anyways. As they arrive at the warehouse strange events start to go missing with the car not working and no phone signal they have to find a way of surviving, as the girls start to go missing one by one they start to wonder if they will ever make it out alive. As time goes on they start to realise the warehouse is haunted, and that if they are ever going to make it out they need to make a run for it.

Location Photos

We decided to use for our location of the woods, some where not too far away and that every one could reach. So we decided to use Fritton Woods this way it would only take about 20 minutes drive, and wouldn't be too costly on petrol. I think that this is a good choice that we made this is because the forest offers plenty of shots that could be used in our horror trailer, especially because they have the running through trees that we could used and the dragging under the bridge but also parts of the forest do give a horror sense of feeling that could be developed to be useful in our main product.

The location in a horror trailer is very important this is because it can add a sense of isolation, and keeps the viewers on the edge of their seats. It is also a key convention in horror trailers, and when we done our research it showed in our results that the location is very important and people liked some where more out of the way like woodland or rural.

Another location that we have choosen to use is my house in the horror trailer, this is because it is reach able for everyone as it's only about 10 minutes drive and also sets in our storyline that we want to use. This is because outside of the house it features a small bit of field and then some wood land which is how we got this shot of the house, and then by putting the downstairs outside and inside lighting on to make the house look busy and occupied. It also helped because the shots that we took we didn't take them when it was completly dark, this is because when it was completly dark we couldn't make out much of the house and so would of made it difficult to see.

For our forest shot we did want to use the ruins castle at Winterton, though we decided against this because it was about over half a hour drive. And instead we used fritton woods to use for our horror trailer as it was alot closer and just as good location, I think the Winterton castle had a appeal because it looks quiet scary and in horror movies the key convention is location and about being isolated and this location gives that feeling. The picture of the hot tub in the garden is the view from the back of my house, we got these shots from the study at the back of my house.

Shot List

For our horror trailer we needed to do a lot of planning before we started to create the horror trailer, this is because it saves us time when we are shooting the movie and also we know what camera angles we want and also what we need to be filming so that it made us organised. So we decided in our group the different conventions that make a horror trailer successful, and also by looking at the audience research that we had collected to generate this list:

• Location is a major factor, so opening scene of the house with the trees featured infront to make it look slightly more of a horror movie so the audience could tell the genre of the movie.
• The woods, also by having canted camera angles.
• To include the hot tub into the party scene, by having peter the main protagonist floating on top.
• A shot of one of the survivors running through the woods, needed to find a good location where some one can run along side with the camera.
• One of the victims being dragged along.
• Characters dancing at the party, and looking like they are having a good time.
• The shot of some one's phone where they can't get any signal, showing they are isolated.
• Shot of Peter walking around the woods with a weapon, maybe walking through the trees.
• Running along shots.
• Shots of the woodland, this way it again sets the location for the movie.
• Scene of Peter acting Deranged and going insane, this way it relates to the title.
• Shots of the main protagonist covered in blood, and also some one of the characters where they have been injured.
• Some superior shots of the house, and also the woodland.
• The characters running for their lives, through the woods trying to find a way out.
• In the party scene there needs to be also a bottle of drink to make it look like a real party.
• Some shots of the party, from a higher angle long shot.
• One of the characters running in the woods, and in a state of panick they trip over.
• Shot of main protagonist and the hero, this shows the contrast of good and evil.
• Puddle of blood.
• If we didn't have the shot of Peter floating on the hot tub, have some of the people from the party sitting in there.
• Faces looking confused.
• Shot of a sign, showing people shouldn't enter.
• The main protagoinst grabbing one of the characters as they run away.
• A point of view of the character running through the trees for their life.
• Images are used to look like they are being watched, giving a creepy feeling.
• Close up of an eye.
• One of the characters being attacked or maybe killed, by the sledge hammer but we don't see all of this shot as the main protagonist will be in most of the frame.
• Close up of Peters face.
• From outside the house a frame showing people dancing in the house, showing the begining scene of the house party.
• Crane shot of the garden
• Intertitles
• Group of friends with the camera man in the middle spinning around.
• Characters looking for Peter
• Use torches in the dark to look for Peter
• Hear a scream in the woods, every one points their touches over to the woods looking.
• Running into the trees at my house.
• Running into the woods
• Person being killed.
• Some one saying "I cant get any signal"
• Body on floor.
• Peters mouth covered in blood.
• Final girl looking terrfied.
• Camera rising for the back of final girl, with a shot of Peter in the background.

Magazine Cover

This is the music magazine that i decided to create which involved images from our Deranged teaser trailer, at first we needed to do research on previous music magazines this is because we need to see what makes them successful and what a music magazine needs to have on the front cover. I decided to have a picture of peter on the front cover of my music magazine because he is the main character in the movie, i decided though to make him look more evil as in horror movie the evil character is normally focused in dark colours that normally hide their facial featues. This also goes back to other horror movies where the monsters hide in the dark, and it wasn't until prothetics developed that monsters where seen more in movies as before hand they didn't look as real. I first put the main character in photoshop and added dark strokes to him, so that he doesn't have so much detail towards the face epscially the trailer is set towards the end in the forst at dark. I think this works well because we can't make out many features like the eye colour and facial features and gives more a mystery as to whether the character is human or not. I also used the movie mag as the title to my magazine in the white large, bold font but then changed the style by adding lines through it to make it look old and scratched like some signs you get in horror movies. The background image is the woods which is the main location of the movie, plus i also think this works will as it shows the location of the horror movie as it shows the isolation of the woods. In the top right corner it features on of the characters from the trailer where he is being dragged along the floor, though we aren't sure if its the evil character doing this or something else and so leaves this mystery that keeps the audience on the edge of their seats as they want to know if the characters makes it out alive. I decided to make this character lighter as in horror movies the evil characters are normally featured dark compared to the good characters wearing white and being feature in more lighter colours and so i think this is a good contrast.   

How did you use new media technologies in the construction and research, planning and evaluation stages?

The first step that we used was by doing our research by looking at other horror trailers that have been succesfull, this way it could give us clues at to what are most successful points to use in a horror trailer this also helped by looking at horror trailers where the movies done well and also had a similar storyline to ours. Once our group had a rough idea for our horror trailer we then started looking at producing a questionnaire, this is because we could see what our target audience wanted to see in our horror trailer. As the the trailer wouldn't be any good if we produced something that our tagret audiendce wasn't interested in, so we created a questionnaire in Microsoft word that was a page long as having a questionnaire too long would put our target audience off in answering the question. Once we had recieved our questionnaire results we could then by used as useful data by using Microsoft excel to put the information into a graph, this way we could see which answers was most popular and come to a conclusion on how to create our horror trailer. In doing this research we got to see our target audiences interests in horror movies, instead of just the opinion of the people in our group.
We used a wide range of media when creating our horror trailer, poster and magazine cover. It started by firstly using a camera to record our video footage that we then uploaded onto the computer, once this was done we used final cut pro and garage band to create our movie trailer. Other programs we used are photoshop to make our poster and magazine cover, but we also used online programs to upload them such as blogger and flickr and youtube this was especially useful for doing our research.

This image here shows the different ways in which we could make our music for our horror trailer, this software is called garage band. By using this we could create the differet sound effects in our trailer, we did this by using a heart beat getting quicker and quicker as the trailer becomes more intense. I thought this was a useful program as we could upload any tracks we wanted even from a internet website and then edit the track in garage band. This could include changing the pitch of the track, once we had then finished with the track we could then save it and import it into final cut pro.

This image shows us editing our movie trailer in final cut pro, this program allows the user to import a video clip and edit it. The effects used in the program improve the video effects, what helped our team in producing the trailer was being able to shot the trailer clips during the day instead of at night. And then by using a filtering affect on final cut pro we could make it look dark like the footage was shoot during the night instead. This made is easier to complete the work as it gave us more time to work on the shooting of the clips, and also for us to get it right as some of the footage needed to be filmed in Fritton forest. In final cut pro we learnt more about the features that we could use, a new technique that we used was by fading the frames in and out this made the trailer look more affect especially when we was swtiching frames. We also learnt that we could shoot some of the footage during the day as on final cut pro we could adjust the colours in the video to make it look like it was dark. This made it a lot easier for us to get our work done more quickly, as it would not be easy trying to shoot a horror movie in a forest as it would of been completly dark as we wouldn't of been able to get as good frames and angle work. We did this by using a action on final cut pro called "Brightness and Darkness" and also "3 way colour mixer".  Another thing that we learnt to do was by changing the pitch in the music so that we could add clips, to make the music fade in and out gradually this was really useful as our music doesn't stay the same through out the trailer. I really also liked how we could change the different affects on the title so that they didn't look as boring, and also how to position the text on the screen in different ways and how we could inlarge the text or make smaller in the time line. Another thing that I liked is that using final cut pro we could add a action to the text, we decided to add a earthquake affect which shows the text jumping about. I think this works really especially with the party scene as it fits in with the music and the actions of the characters, it also was a way for us to develop our intertitles as before hand they was very plain and boring and needed different font and a affect.

This images shows me editing my poster in photoshop, by having the selection options on the right it enabled me to add different effects that i liked onto the image and then i could select the intensity that looked best on the image. This is how i applied the layer on top to the image, this way it adds a illusion to the image of some one being maybe not stable the image makes you think its slightly supernatural especially with the double lining of the teeth. The photo shop that I used was photo shop elements 8, I really liked using this program as I could select the images on the right hand side and add a layer on the top to make the protagonist look scary making it cohernet with the horror trailer.

To get the sound effects that we had in our horror trailer we had to use online websites where we could have samples of sound effects, that added the extra tension and emotion to make the key coneventions of a horror trailer. The website that we used was http://www.freeplaymusic.com/, this was a very good website to use for adding a lighting sound affect that we used at the begining of our trailer although one negative point about this website that it isn't very easy to find the exact sounds that we wanted and so took a bit of time to do this. Though we did also use this website for the music that is played through out the trailer, as the tone of the music sets the atmosphere for the viewers and help to keep that tense moment which is key to any succesful movie of horror trailer as it keeps the audiences focuse on the screen. Once we had saved the sounds to the computer we could then import the sounds into final cut pro, or garage band if we wanted to edit the sound of the music though this is not a option that we used. Once we had the sounds saved on to the computer we then imported them into final cut pro, where we could see if the video clips matched the pace of the sounds. I think that on the begining of our trailer where we used the lighting sound affects along with the flashing of the lights in the frame of the house worked really well, this is because the sound affects and the flash are both in time with each other this way it looks like a proper lighting storm is occuring. So i think this makes the entrance to a horror movie very good as straight away we can tell it's going to be a horror movie, and this is a main key convention to a horror trailer.

 And when we statred capturing our footage for our horror trailer we had to take many things into consideration, this would be things like camera angles e.g. high or low angles, or cantered this is a good technique to consider as camerawork often especially when the protagonsit is in the frame to make the audience unaware that the monster is emerging. This is important becaus it keeps the audience unware and also is part of the technical code of horror movies, the camerawork can make something look superior or maybe in danger and so can have a big impact on the audience.

When we looked more into the horror trailer and different techniques that they used for example one of the lastest horror movies out which is the "Devil", we could see what camera angles we could possbile use and also develop into our trailer, we did this by looking on http://www.youtube.co.uk/ this way we analyse any trailers that helped in progressing with our ideas for our teaser trailer. Youtube is a website that is very easy to use and consists of the lastest technology and high definition movies, and before we started on our horror trailer we need to find different horror trailers that we could analyse and say about different things we liked and disliked. Another website that we used was flickr this is because I needed to analyse some of the posters and magazines that I had collected, this was done very simply just by uploading a picture that was saved to the computer and then adding notes describing why I thought these items made the poster or magazine cover sucessful. Once this had been done it could then be shared to blogger, this was another program that I used to create my work as it is the website that I can upload all my work onto to be marked. This was also used for typing up our orginal ideas for our horror trailer, it shows how all my work has developed so that we came up with our final product. When it came to adding the final touches to our horror trailer we used our Apple iphones to record sounds, these sounds where the screaming and then we used garage band to record some of the heavy breathing when the hero is running through the trees  this was also the same for the protagonist deranged laugh at the end.

When doing my evaluation work I found it easy using flickr and blogger, this was because I could access my work from home meaning I didn't just have to do it at college. The only problem that I found with blogger was that some times the website could run slow when I wanted it to do a action with blogging, and from home I recieve standard text when I changed the format of the text called crafty girls I changed the text to make it look more interesting and so would be less boring and standard.  

What have you learnt from your audience feedback?

Our target audience is ranged from 15 - 25 year olds, this is the largest target audience for horror movies so this is the market that we needed to look at.
From doing audience feedback it taught us a lot more on what good points we had made in our horror trailer, but also what parts needed involving. Our horror trailer was screened infront of our A2 media class where we had to make notes and give feedback as to what we thought of each others trailers, this really made us progress more as by looking at the trailer just in our group we wouldn't of thought of these problems and so it gave us a new look in the trailer. The feedback that we would get would be from each student and would contain both negative and positive points, what helped more was that our class was in the age range for our target audience so this improved our feedback quality even more. The age range that we have focused on for our horror trailer is between the ages of 15 and 25, this is because this is horror movies main target audience and when they generate most of their sales. The main good feedback that we got was the audience really liked the canted angles that was shot in the forest, there is one at the begining of the horror trailer and also more canted angles towards the end of the trailer. The feedback about the canted angles was that it added more mystery, and it also relates to the horror title of deranged as it isn't normal events.

It also adds the effect of looking scary and also adds to the location, which is a very important factor in a horror movie this is because it adds the effect of isolation and that there is no help coming and which characters are going to make it out alive and the story plot.

Another positive point was that they liked the house that we featured in the horror trailer, this features at the begining of the horror trailer where the party is at. This also conists with most of the trailer as it is featured in the dark, and also has the house from the lights adding a nice lighting effect. Another point thatw as made was that the trailer was abstract disturbing, and they liked how it was scary and jumpy. This is a good thing because it keeps the viewers at the dge of their seats, and means the movie isn't boring and would want to find out how the story ended. Though we also had some negative feedback this is what we corrected in our trailer after the feedback to make it more better, this was how the trailer does not link together as it wasn't clear how they got from the party to the forest though some people liked this fact as it added more mystery. The main negative point that we had received in our feedback was the comment about the intertitles not having a impact on the audience as they was very plain and could be used to fit the genre of the movie, and we also had the suggestion to change some of the colours. So this was a factor that we had to change by making the font more exciting and keeping it in the white font colour. 

We made the intertitles more interesting by also adding a lighting affect behind the text, this way it makes it looks more eye catching and not boring like the old text. One suggestion that we got was that some of the quick shots were too quick so that the viewers couldn't read what was going on in the frame, one of these frames was the shot of the phone showing they had no signal this was incorporated because it added the sense of no help and how will they manage to survive when they are in total isolation. Another frame that was too quick was some of the running shots that showed the victims running through the forest away from the villian, so we made both of these frames longer so that they didn't look so jumpy.

I also asked some of my friends and family what their thoughts where about the teaser trailer that we have produced, these where that they liked the ending of the trailer because after the title of the movie they thought the trailer was going to end. But instead there was the victim being pulled along with screams along with it that made, that suprised the viewers but it was something that they liked. The overall impression they thought was that it was designed to scare the viewers, especially with the flickering between the reality and horror of what might come. Their negaitve points was that the frame in the hot tub was a bit too dark, to make out the protagonists body. And that maybe a voice over could of been added to suugest why one of their friends have turned, though some people thought this needed to be left out so that viewers will go and watch the movie at the cinemas to find out. The teaser trailer also showed the point of the trailer and also gave a message, of trying to impact a film of terror. Another positive point that was made was that the frames were very well shot and there was good camera work, but it also concentrates on the individual and puts you in the point of view of the victim and whats happening to them.

The audience feedback that we got was very useful this was because the faults that we over looked the audience didn't, this meant that they could pick them up and we could improve them in ways. This is because our trailer was a working progress, and we tried to stick to the key conventions of a horror trailer. When i asked my family and friends they could make out the key conventions in the trailer very easy, from the shots of the house and the lighting they could tell the genre was horror. The music they also thought was emotive and keeping with the genre, and that it especially kept the tension going with the music used in the running scenes through the woods but that it helped having the heavy breathing and also one of the victims saying "should we really go in there". The part of the voice over is to tease us into wanting to see the movie by asking, but we shouldn't answer the questions in the teaser trailer instead that is left for the movie. This is where our trailer has followed the key conventions as the victims leave questions in the teaser trailer, so we wonder in the film will they regret for going into some where maybe they shouldn't of. The iconography in a horror movie should be clear and quick some that our target audience will catch on quick, and our horror trailer does this within the first ten seconds of the horror trailer.

I also asked for some feedback on my poster and magazine the feedback that I got hard both negative and postive points, this is how I managed to make improvments where they was needed. The reaction that I got from the poster was that it was simple and not cluttered, and they really liked the image of the main protagonist and how I had layered the image as they said it related to the title of the movie. The negative points that I got was the writing wasn't very clear, so I then made the colour of the text slightly more lighter, and then made it bigger with a more bold text so it could easily be read even from a slight distance. I then asked for their point of view on my magazine cover, the positive points that I got was that they liked the image of the main protagonist where I had in photoshop added dark strokes to the picture of the character. They also liked the used of contrast of the colours that stood out but worked well together, and that the magazine sticked to the three colour guide line. They also liked the picture of the victim that I was used in the top right corner of the magazine, as it shows him being dragged along and whether he is to survive or not. One negative point that was made is that the image in the middle didn't look right, so I then removed it to make it look a lot better and it also made it look less cluttered.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In horror movies there are typical movie conventions that horror movies follow as they are part of what makes a film successful, these first started in the horror movie Halloween in 1978. In horror movies the main structure of them are media language, genre, narrative, representation and audience. Though movie trailers have key conventions such as the trailers must pick out certain parts that will attract the target audience, the music must also be emotive and keeping with the genre of the movie. This way it will emphasise the music building up to making the auidence jump or a part in the movie that the killer gets a victim, there is also the voice over which will tease us into wanting to see the movie this is because the film will be asking questions that will want to know the answers. Though this may involve using repetition of grammatical, alliteration and other language devices this way it adds more of a emotion to the viewers, and will also get them thinking more. We also used typical trailer conventions in our horror trailer, this was because our horror trailer indicated it was a horror trailer by the location of it and also the blood and mysterious events that happened. It also was done by the type of music that was used to build up tension, except for the party scene that is common in our target audiences horror trailers. The name of the horror trailer is "Deranged" and this stands for disturbing or to upset a normal function, which this is situable for a horror trailer, as nothing is going right for the victims that he is after. Another convention is having in a horror trailer factors that will see the movie, like production values if a famous star has been used or director we used this in our horror trailer at the beginging of the footage. Another thing that traliers should pick up is the target audience and also the music should be emotive, these are both used in our horror trailer as the target audience is dependant upon the survey that we done by finding out what types of things they would like in the trailer, and also the music is emotive by keeping you on the edge of your seats from the beginging of the trailer with the flashing of the lights of the scenes on the house fits in with the music used in the background. And another common convention is the voice over that is used to guide the audience while watching the horror trailer, it also introduces the central characters and also into teasing us into the watching the movie. This is used in our horror trailer as we have the heavy breathing in the background making it more emotive and teasing, and also with the screams and in the voice over we have a setence where it says we shouldn't go in there to add a affect.
When we started thinking about how we wanted to have our horror trailer, we could then look at other trailers and see how we could develop our work more.

These two images here show the typical conventions of a horror movie, this is because they are set in rural locations which means it adds a sense of insecruity to the movie. The image on the left is of the house we used in our horror teaser trailer Deranged, were as the image on the right i have chosen from a horror movie called The last house on the left. In a horror movie the location is important to the viewers because it makes the film a lot more real and alone when they are isolated. For the next images we looked at a typical teenage party where everyones

having a good time and alot of people are getting drunk, but then after the party has happened is when things start to go wrong. The image on the left is from our horror trailer that we produced, it was filmed in a back garden and i think we managed to produce a good scene as we didn't have very many people. Where as the image on the right i have selected from a horror movie called sorority row which follows similar conventions, as everyone starts to relax and enjoy themselves things take a turn for the worst.

These scenes both start to show the movie going wrong, where the killer begins to imerge and start making the characters plans more aware. Both of these scenes have been set in the hot tub, the image on the right is from our horror trailer where we had one of the characters laying face down in the hot tub. As the movie is designed to be a psychological horror, as from our audience research this showed this was what our target audience wanted. The image on the left is from sorority row where the killer starts the attack the characters more, this is also set outside in the garden in the hot tub that has been featured in because of the party.

Another convention to a horror genre is also the location throughout the movie, this is because it makes it feel isolated and that the killer has a edge into winning. Both of the characters are hidden by the surronding woods and carry a weapon suggesting they are the evil character searching for their next victims, both of the charcaters also have been dressed in dark colours or camoflourage. The one featured in the left is from our movie showing the evil character pacing through the woodland, and this is the same for the character on the right as it shows they are ready for a fight also both of the characters have quiet a manly frame which makes the charcater feel more scary.

These shots also both contain woodland for their location to represent the isolation, the images featured on the left is from our horror trailer it shows a canted angle of the woodland making it looks slightly more scary and deranged to fit the film, where as the images on the right is from eden lake where a couple are stranded in the woods running for their lives. These next two frames are both used in horror movies where both of the charcacters are covered in blood

the image on the left is from our teaser trailer that we covered the character in blood, this could maybe represent victims on injuries that have been caused. The blood added to a characters face shows straight away that the movie contains voilence and actions and would normally be of a horror genre, were as the image on the right shows the victim that is trying to escape though for her to escape she needed to kill some of the people that was after her. It just shows that when people are in desperate situations some of them can be capable of anything, having the blood and dirt though to the characters makes them look more real and alive rather than having nothing some of the injuries featured on horror movies can make the viewers jump more.

A typical convention in a horror trailer is to show a phone shot where they are in trouble and trying to get service to be able to call for help, the images both show this happening. By having this kind of frame in a clip it makes you wonder how they are going to get help, or will they be standard as it adds more suspense to the movie and so keeps the viewers on the edge of their seats. The image on the left is a frame from our horror trailer, where it shows a image of the phone showing it has no signal in the middle of a forest. Where as the image on the right is form the movie eight legged freaks, the frame shows a guy on the roof of a building trying to get some sort of signal so that he can call for help. This also adds to the sense of isolation, this is because theres no way to gain contact with the outside world and so it makes you wonder what is going to happen next.

  

 This is a classic clip in a horror movie with the helpless victims running through the forest, this is a good frame because it keeps the udience on the edge of their seat. And when they run into woods they are trying to lose the killer and theres the dramatic clip whether we wonder if one will not make it out alive in this clip. In our clip on the left we had the last survivor running through the trees, this looks very effective as it adds to chase of who will win and is like survivor of the fittest. The image on the right is from the wrong turn and it shows the two main characters making a run from the killer, normally in the chase or run they feature the main characters that are either the hero though some time they do feature the victims that normally get killed in the run by making a wrong move or the killer having some sort of advantage.

These clips both show the last surviving women in the movie, nornmally this women is a virgin and isn't dressed very girly normally dressed very plain and doesn't have any makeup on. In these frames it shows the last fight that they take on the evil character and try to defeat them, this battle normally results in the good character winning and as we can see both these characters are wearing light coloured clothes compared to the other characters. The image on the left from our horror trailer shows a stand off beaten the good and evil character, and it leaves the audience wondering what is going to happen next. In the image on the right side it shows a stand off as well where the characters starts to fight more, this image is from the trailer of daybreakers.

How Horror Represents Gender

Films can represent gender in many ways some can be good some can be bad, this mainly though depends on the character and how the storyline flows. There are typical sterotypes for women in movies these can be being the women who normally get killed that some times can be worked out from the beginging of the movie, or the more down to earth and sensible women who normally makes it out of the movie and kills the bad guy. In class we started watching horror movies and looking at the technical code or what horror genre movies follow. One of the movies that we watched is Halloween that represented the gender roles very well,  having the main protagonist that could either be the victim or the hero.

 Though the Halloween movie featured a final girl that wasn't seen as a sexual object towards men she didn't dress up or have any makeup on compared to the other girls in the movie. And in movies it follows the conventions that the teenagers who are virgins survive, this is more a conservative view though. Another thing that horror genres follow in is colours, where the evil character is wearing darker clothes compared to the survivor or hero normally wears white. And these conventions first mainly started in the Halloween movie, and then contined into the movies that we watched today only they are more developed as the technology has grown. Both sexes have a different approach to the media industry with men the media normally show them as dominant, strong, active, independant, intellectual and authoritaive. Where as women are normally shown  submissive, passive though there is a large focus on the physical beauty and are normally seen as a sex object and emotional. So we can see that both men and women play very different roles, and this has been successful over the years so it is a method that has carried on for many years. Some of the roles that are played are more traditional for exmaple men normally are shown as having the succesful job where as women stay at home and raise the family, the males are also more likely to be shown away from home compared to the women. There is also a technique called the "male gaze" this is a theory developed by Laura Mulvey in her famous essay "Visual pleasure and narrative cinema", this has been suggested as adopting camera techniques which present the women as sexual objects and this is where the audience is literally put into the eyes of the male. This is usually the main protagonist though the camera work creates a lot of this frame, by usually using long shots and tilts up the body especially when the lady used as a object walks into the room. This is because the camera will get frames of the womens body parts for example where we only see a womens legs in a frame as a close up, this is mainly designed though for the male audience. The classical theoretical view of women in media are seen for these four main purposes as domestic, sexual, consumer, and marital when watching a lot of horror movies with the women being more the caring role and always going out shopping this is why shops target more the women into buying products.

The Role of the Distributor

Distribution is very important to companies espeically in the movie industry, this is because the films are selected or targeted towards different sorts of people. Everyone has their favourite sort of genre horror movie, and these genres peak at certain times in the year. It is a very competitive market because distributing the market needs to be at a hiugh quality because if the movie isn't distributed right then the movie may not do as well, and this will mean that they will lose money. The distributors roles invole what the target audience is and where they can grow from there, as it will help with advertising as to where to advertise the movie. But also in merchadising and growing a interest for the movie before it is ever released. Though they need to find the right  demographic audience, another thing that they have to concider is if the movie is targeted towards a niche market or mass market. There is one problem that distributors face today and that is online downloading, this is because many people use it nowadays as it saves paying for the movie. Some times people will use companies such as love film or blockbuster to rent dvds that can be a chearper option especially if they arent sure they are going to like the movie, where as in shops the movies arent cheap to buy so many people like to download the movie as its free and you get to keep the movie. Some movies though may not require as much advertising, this is because if the film is a sequal people will already have a rough idea what the movie is going to be about and will what it to see how the movie continues and changes. Though when distributating a movie it needs to be carefully thought about to think as to how the movie can reach is full potential, as if a movie isn't released at the right time not so many people will go watch it or buy the movie. In the producing of the movie there is many factors and people involved to make it work some times advertising agencies are used or, producers and exhibutors. The movies are protected by copyright laws this means that no one can copy them, and that so other distributors can't make money off another persons ideas.

Audience Research

This image below shows the questionnaire that me and my teams members worked on together, this was used to give us a idea of what our target market wanted. By doing a questionnaire the questions can be open and closed, and won't take long for some one to fill in. Though the downside of a questionnaire is that you can't add more questions in once some one is filling in the questionnaire, and some people may not be competely honest in how they answer the questions as they want a certain result. The questionnaire though was designed for young adults as they have the higher proportion of people who watch horror movies, though for any succesful film they look at what the audience wants as it is no good producing some thing that no one will watch.

Storyboard

Storyboard

Storyboard

Storyboard

daniel craig

daniel craig a photo by Sabrina Brothers on Flickr.