Wednesday, 9 March 2011

Audience Research

This image below shows the questionnaire that me and my teams members worked on together, this was used to give us a idea of what our target market wanted. By doing a questionnaire the questions can be open and closed, and won't take long for some one to fill in. Though the downside of a questionnaire is that you can't add more questions in once some one is filling in the questionnaire, and some people may not be competely honest in how they answer the questions as they want a certain result. The questionnaire though was designed for young adults as they have the higher proportion of people who watch horror movies, though for any succesful film they look at what the audience wants as it is no good producing some thing that no one will watch.


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