One Missed Call Trailer

This is a example of a horror trailer that I like, this is because it fits in with the key conventions of horror trailers and represents the movie very well. I like the use of intertitles because it represents a mobile phone, that is a major prop in the horror movie. Also because the tune that is played in the trailer, as that tune is representing the horror in the movie by hearing that tone people know that their time is limited. And straight away in the trailer the women says that isn't her tune, so it gets the target audience start asking questions like whos ring tone it is being played and why is the ring tone featured so much in the trailer. Straight afterward theres sound affects that make the trailer more dramatic by emphasising it more, then we hear screams coming from the phone being used. We can tell from these frames that the genre of the movie is horror,  also in the horror trailer we get to see a bit of the storyline. This is because when the characters answer the phone we hear one of them dieing on the phone, so we start to wonder how can she there with her friend and also hear herself dieing on the phone this could suggest a sort of paranormal movie. The movie is marketed well this is because our target audience watch a lot of horror movies, especially the japanese kind as they seem to be popular. And in the intertitles of the horror trailer they advertise the movie is based on a hit japanese thriller, so we know that this movie has the potential to be very successful. As we start to see more of the trailer we see a lot more of what the movie is about, and how it develops and also the pace starts to get quicker and quicker like a heart rate. I also like the use of the flashing images as it makes the frames less boring and also shows what happens in the future, it adds more emphasis and catches your attention especially if the viewer is looking away. Another factor that is used in this horror trailer a lot is the sound affects like bangs, and the use of lighting and darkness and lightness contrasts as the makers don't want the viewers knowing too much about the storyline. Though I do think the storyline in this trailer is given away quiet a bit though it does work as it makes sense of the trailer, as we hear the characters say you hear your voice then you die. Though we do not find out what is causing the people to die this is left to the movie to reveal the hidden secrets, the pace of the trailer starts to speed up a lot more towards the end and there is also more voilence by showing a character being killed. I think especially towards the end of the trailer it is very scary as its very quick and jumpy and it makes you wonder what is going to happen next, especially as we don't know what the cause is.