Monday, 8 November 2010

Valentine Trailer Analysis

I and my fellow student Jason Parrish studied this trailer, among others to highlight the genre and trailer conventions.

The trailer for the 2001 horror film 'Valentine' includes several of the conventions expected for the horror genre. The themes of fear and isolation are aparent in the voice-over. The distrorting camera angles used are also generic conventions of horror.

The female is wearing light coloured, feminie clothing and is engaging in a stereotypically female activicty. This, along with the setting of 'Valentines day' emphasizes the idea of 'immorral teens'. The voice-over is implying that one of the protagonists will be alone, connoting virginal: another convention of the horror genre. The dress is something easy and simple, yet it will appear to its targets audience as it shows off the female body well hi-lighting her curves.

The music is ambient and diegetic untill the non-diegetic scream which emphasises the genre. The trailer makes use of eeriely long drawn out notes to make the viewer feel uncomfortable. The diegetic dialogue is a well know rhyme, 'He loves me, he loves me not'. This is contrapuntal with the genre of the film.

The trailer shows the title of the movie, written in a bloody font, once again highlighting the genre. This trailer is very short but its to the point, we can already guess in the very few seconds of the trailer what it is going to be about, and this can relate to the orginaly Halloween movie created in 1978. Where it consisted more of a conservative view, this is similar to this movie where teeengers having sex are more likely to die wereas the virgin normally stays alive.

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